Email and Newsletter Marketing

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There is no cheaper way to keep you clients informed than by using
a professional email / newletter marketing campaign. It has also been
proven that email marketing can increase customer interest & revenue.

Our email marketing software is extremely easy to use, highly affordable
and will give your busines an even more professional edge.

 

Email and Newsletter Marketing Overview

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Email marketing is now one of the most affordable methods of generating extra interest in your business and the monetary return is well worth the effort in finding out how it all works. The direct marketing organisation in the USA has predicted that for 2009 those who make use of email newsletter marketing will see an incredible return of $43.52 for every dollar spent. Our focus is entirely on Australian small business so we don't normally quote US figures however you don't need to be a rocket scientist to work out that if you're not making use of email marketing campaigns you could be missing out on considerable market share and extra revenue.

Why does email marketing work?

• It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a 2 cents per recipient.
• It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

 

How much does email newsletter marketing cost?

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Email newsletter marketing from eOne Consulting is extremely affordable!

Firstly you will need an email marketing account set up for you ($50) and a professionally designed email template ($150) that will blend perfectly with your existing marketing material and give your business that professional edge. Then for each campaign that you send the fee is $20 plus 2 cents for every email sent. So once your account is set up and you have your template if you were to send an email campaign out to 5000 recipients it would only cost you $120... obviously the amount changes according to the number of email recipients but you'll never match that price or standard of personalized communication using traditional direct mail!